Resonance
by Heston Blumenthal

Resonance by Heston Blumenthal is the latest libationary and culinary offering from The Fat Duck Group.

The brief was to create a brand identity for a luxury bar concept which spoke to the meaning of the word ‘resonance’ - the power to evoke enduring memories and emotions.

I kept coming back to the idea of Resonance growing outwards, inspired by growth in nature like ripples on a pond or branches on a tree. Each person that interacts with the logo will have a different experience and will resonate with it differently. Do you see a birds eye view of a tree, the neurons in our brains, or coral branching outwards?

At the heart of the logo is an illustration of a shell, representing the venues coastal location of Dubai and the Fibonacci sequence which is an important theme throughout the interior design and the food and drink offer.

I created a series of illustrations to accompany the menu which bring to life various ideas explored through the food and drink. Themes include mindfulness, fractals, the Fibonacci sequence, nostalgia and memories.

Brand Identity ● Illustration ● Print application ● Digital application

Album cover for 'Resonance' by Heston Blumenthal, featuring a white, intricate, coral-like tree design on a dark background with the title and artist name.
A collage of nature-inspired artwork and patterns displayed on a white wall, including botanical illustrations, geometric patterns, spiral seashells, fungi, crystals, and images of tree branches.
Illustration of a strawberry with geometric lines and graph overlays on a textured background, with leafless branches on the left side.
Plain white textured paper or wall.
A sketch of six detailed, hand-drawn crystals or gemstones on a dotted background, with a white circular area in the center.
A collection of elegant printed menus and reflection cards on a white marble table. The menus feature themes like gemstones, coral, Strawberry Bonacci, and resonances, with artistic illustrations and detailed descriptions, including drinks and snacks.
A cup of ice cream with toppings next to a pink sparkling soda on a black surface with a black background.
Two books titled 'Resonance' by Heston Blumenthal, one with a dark blue cover and gold tree illustration, the other with a white cover and gold abstract tree design, placed on a marble surface.
Open menu page with gold design elements, listing cocktails such as Bay of Pearls, Aperitivo Americano, The Tomato One, and Cosmic, on a white background.
Open menu page with dish names, descriptions, and prices next to a decorative blue pattern.
Set of designer branding materials including circular cards with
A smartphone placed on a white marble surface displaying the title 'RESONANCE' by Heston Blumenthal with a tree illustration in the background.
Digital artwork of a woman's profile with intricate line details, set against a textured white background with gold tree branches in the upper left corner.
Open menu or booklet with text titled 'Welcome to Resonance by Heston Blumenthal' on a white marble surface.