Cocktail Collective

Young's & Co. were looking to revamp their cocktail offering to capitalise on the growing cocktail and spirits trend. Primarily, the objective of the project was to create an internal company brand manual to inspire and engage bar managers and their teams to get behind this initiative.

I styled and directed the photoshoots to create a theme for each key serve being featured, focusing on the attributes of each cocktail - such as flavour profile, garnishes, occasion etc. to help bring to life the unique qualities of each cocktail. 

In addition, I created the editorial style and specification for the printed materials and oversaw this from conception to delivery.

The project saw tremendous success within the pub group and following the first publication a further two publications were created to build on this success.

Open cookbook showing a page with a photograph of mandarins, a bowl of jam with a spoon, and a napkin on a marble surface.

Art Direction ● Publication ● Print Application ● Visual Identity

Three cocktail books with different cover designs on a light textured surface.
Two crystal glasses with pink drink and lemon peel, placed on a white tabletop with a knife, spoon, and a striped cloth, and a bowl of yellow apples in the background.
A lemon cocktail setup on a white wooden surface with a whole lemon, halved lemons, a glass of lemonade garnished with mint and lemon, a bowl of simple syrup, a lemon juicer, and a tea strainer.
A glass of iced coffee topped with whipped cream and sprinkled with cocoa powder placed on a white speckled surface with sunlight casting a shadow.
Two glasses of orange mimosa cocktails on a table with a cherry and orange peel garnish, placed on a striped cloth.
Open recipe book with ingredients and method on the left, and a small booklet titled 'White Russian' on the right, connected by a metal ring, on a white background.
Two cocktails in coupe glasses with a yellow-orange gradient liquid, garnished with a small slice of grilled fruit or vegetable, set against a dark background.
Two cocktails on a wooden serving board with limes, a spoon, and straws, garnished with blackberries and mint leaves, with a background of potted herbs and bar tools.
Open magazine with article about Bloody Mary cocktail and a photo of a vodka bottle, two cocktails, and cocktail ingredients on a white marble surface, casting shadows.
A person is making a mojito cocktail with fresh mint, lime, and ice in a tall glass, on a wooden cutting board with citrus fruits and a lemon squeezer nearby, in a kitchen setting.
Open book with a coffee recipe on the left page and a person pouring cream into a coffee drink on the right page, on a light-colored textured surface with shadow patterns.
A glass of herbal non-alcoholic cocktail garnished with rosemary, a bottle labeled 'Seedlip Garden 108 Herbal,' a gold spoon with green handle, a potted plant with green leaves, all arranged on a white marble serving board against a gray marble wall background.
A person is pouring milk from a white mug into a glass with iced coffee, with coffee beans scattered on the table.
Two glasses of blood orange drinks with ice and orange slices, a halved blood orange, a striped cloth, and some green leaves on a white tray.
A glass of black coffee with foam on top, a moka pot, a jar of milk, coffee beans, and a nutmeg grater with whole nutmeg on a white surface with scattered coffee beans, set against a dark background.
Open magazine displaying cocktail recipes with a photograph of a cocktail glass garnished with pineapple and lime, set on a dark surface, on a light textured background with shadows of leaves.