Cold Harbour Hard Seltzer

Over lockdown whilst on furlough my partner Tom and his friend, Craig decided to put their years of marketing and hospitality experience to good use and set up their own hard seltzer business.

Having lived in the States for the past few years, Craig had witnessed first hand the huge growth of the hard seltzer market and the business opportunity it presented itself as an emerging product in the UK.

They commissioned me to create the brand identity for their new business venture, extending into website design, packaging, marketing and sales collateral and social media assets in addition to art directing photography.

The first thing which became apparent when I started researching the hard seltzer market was that nearly every single brand has their product packaged in an almost all white tall slim can. In order to stand out from the crowd and to convey the message of crafted (unlike many other hard seltzer brands, Cold Harbour is brewed like a craft beer, uses Champagne yeast and infused with real fruit and botanical flavours like a premium gin) we decided to take an more disruptive approach and took inspiration from the premium and more forward thinking craft beer brands such as Beavertown, Camden and Mikkeller.

A blue background with a circular logo in the center that reads 'Cold Harbour Hard Seltzer' with a large yellow 'C' in the middle.
Illustration of three hands holding cans of Cold Harbour drinks against colorful backgrounds, with the text 'Crafted by Friends' and the Cold Harbour Drinks Co. logo.
Infographic showing fruit being harvested from a tree, then ground up and brewed into a beverage. Water is added to the brew to produce canned drinks labeled 'Cold Hard Seltzer' in various flavors.
Four friends sitting around a fire pit, smiling, holding colorful cans, enjoying an outdoor gathering at dusk.
A can of Cold Harbour Hard Seltzer with blood orange, lemon, and a hint of rosemary flavor on a blue background with lemon, blood orange, and pink wavy design elements.
Pink can of Cold Harbour hard seltzer with mango, lime, and mint flavors on a pink background with mango and lime illustrations.
A tote bag with a design for Cold Harbour Hard Seltzer, featuring a red 'C' with the words 'Cold' and 'Harbour' in blue and 'Hard Seltzer' in yellow across the center.
A can of Cold Harbour hard seltzer with flavor Blackberry, Apple, and Elderflower, with 5% alcohol content, set against a background of blueberries, apples, elderflowers, and pink and purple decorative elements.
Person holding a can of Cold Harbour Hard Seltzer featuring a colorful label with abstract fruit designs and text.
Instagram Reels post featuring a logo for Cold Harbour Hard Seltzer with an orange background and white, yellow, and purple text.
Three cans of Cold Harbour hard seltzer on an orange background, each with colorful fruit and abstract designs, labeled as alcoholic sparkling water with different flavors.
A hand holding a pink can of Cold Harbour Hard Seltzer with a sandy beach background. The label features colorful abstract fruit designs and text indicating it is an alcoholic sparkling water with mango, lime, and mint flavors.