Wild

A brand identity I created for Wild, an open grill dining experience at the Bull, Burford.

Wild is a tribute to the raw and elemental power of fire, the ancient heart of the communal table, transporting guests from the frenzy of the modern world into the wild's warm embrace. Watch on as the locally sourced meats, seafood, and vegetables from the Priory garden are cooked on the open grill.

I created a series of hand-painted wild poppy petals arranged in an almost kaleidoscopic way – which not only links to the Rorschach branding from the Bull - but, when animated, gives the mesmerising effect of staring into an open flame. The colour palette is paired back and limited to shades of charcoal and white, reminiscent of the ashes.

 

Black background with white abstract floral or smoke-like design in the center and the word "WILD" in black uppercase letters inside the design.
A black-and-white collage with three sections. The left shows a cooked meat dish garnished with herbs on a plate with a fork. The middle features a close-up of a fire with visible flames and smoke. The right displays a delicate, dried leaf pressed against a textured surface.
Abstract symmetrical design resembling a light burst or explosion against a black background.
Black and white watercolor floral pattern with abstract flower shapes arranged in a grid on textured paper.
Black and white image of a campfire with glowing logs, sparks flying, and the word 'WILD' overlaid in white text.
A black and white watercolor-style design featuring a symmetrical, floral shape with the word "WILD" in the center.
Left side shows a table with a tabletop fire grill with flames, surrounded by plates, glasses, and bottles, in a black-and-white photo. Right side shows a menu with a black card and a white card with a floral design and the word "WILD" in the center, placed on a white marble surface.
A collage of three images: a black-and-white photo of rustic houses with chimney stacks, a watercolor painting of a flower, and a black textured surface with the word "WILD" embossed.
A black and white photograph of an indoor dining area with a long table set with plates, glasses, and utensils. The table is surrounded by chairs with blankets draped over them. Overhead, there are multiple hanging lights and a metal structure with hanging kitchen utensils and baskets. To the left, there is a closed book with a dark cover and a floral design titled 'The Wild' placed on a white surface.

Designer: Eglė Avakian
Animation: Tina Punnerud