Smiths of Smithfield

An iconic institution within the city of London, Smiths of Smithfield was acquired by Young's & Co. in 2017. There was an immediate design requirement to overhaul outdated branding to modernise the offer to customers alongside creating new concept branding for a steak restaurant and also a cocktail bar offer.

My work included all new identities for each floor alongside print collateral, website designs and exterior look-and-feel and art direction on the photoshoot.

Red background with white bold text that reads 'SMITHS OF SMITHFIELD'.
A multi-story brick building with arched windows on the upper floors and a restaurant called 'SITH'S' on the ground floor, featuring black awnings with red lettering. There are benches and bicycles outside, and a taxi and pedestrians on the street.